CASE STUDY: Reach Solutions & Great Western Railway

Provided by Reach Plc
Reach Solutions partnered with Great Western Railway to run an integrated campaign across multiple platforms in the South West.

What was the Challenge / Background of the Campaign?

Reach Solutions and its regional newsbrands recently partnered with Great Western Railway to run an integrated campaign across multiple platforms in the South West, including websites, mobile apps, social channels and newspaper titles. GWR's primary objective was to increase customer loyalty by nominating the West Country's local heroes as one of the 100 Great Westerners. GWR also wanted to generate heightened brand awareness by inspiring new and existing customers.

What was the Campaign Objective?

To consistently inspire new and existing customers. To generate heightened brand awareness. To increase customer loyalty.

What was the Solution?

We used our suite of commercial products to meet the client's needs & objectives. The campaign proposal included the following elements: Digital Display Advertising: The client took advantage of our 'cross network' opportunities to access more than 40 local newsbrand websites right across the UK. Sponsored Editorial Content: Running across multiple websites & print titles, & tailored by our editorial team to secure interest in the campaign. Print Advertising: With eye-catching adverts appearing in our portfolio of award-winning daily & weekly newspapers.

What were the Results?

Overall the campaign was highly successful, generating a total of over 13,000 clicks. The Local Hero Campaign generated more than 950 nominations and had the editorial stories had over 60 hours of exposure time. Therefore the campaign not only inspired new and existing customers, but also sparked a reaction amongst loyal consumers, and encouraged them to share the content in their social spheres. Therefore, we consider the campaign goal achieved.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAdults aged 45+
45 - 54
55 - 64
65+
Both
AB
ABC1
C2
LOCAL MEDIA / REGIONAL
MOBILE
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
West01 May 18 - 30 Sep 18BUILD AWARENESS
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