Advertise to Holidaymakers at Heathrow Airport

Provided by Addvantage Media
Capture and target Heathrow's loyal and frequent customers using a variety of advertising options.

Tell us about the Opportunity / What is it?

Heathrow.com users are frequent, premium passengers travelling with premium airlines towards premium destinations. Heathrow.com is an essential part of the customer experience; users browse the website to facilitate their frequent travel needs. Utilising multiple advertising opportunities, you are able to target passengers before, during & after travel, influencing decisions at key stages in the passenger journey cycle. "Heathrow is 'in a class of its own' as far as its inter-connectivity to the key business centers of the world is concerned." - Airport Watch

What is the Marketing Objective?

Real Time comms = we contact c45-50k people per day as a consequence of real time recognition of people being on property. This data is can then be segmented to help customers target users based on their travel behaviour. This proprietary data is then mapped against Axciom's profiling data enabling to further targeting based on consumer profiling.

How does it work?

Heathrow.com delivers a relevant audience in a relevant mindset and contextually relevant media placements. Brand-preference is built on trust.Heathrow is one of the most trusted travel brands the UK has to offer. Guaranteed brand-safe media placements. Heathrow has a very granular understanding of it's passengers and engage with them via multiple touch points. This understanding is built across live customer spending across Heathrow's services, from in airport retail purchasing, parking (business and leisure), Heathrow Express ticketing and Wi-Fi usage.

Who's used it in the past?

VISA, Avis, American Express,Virgin Atlantic, Sixt, Lufthansa, Marriott Rewards, Ted Baker, Estee Lauder,

Features / Benefits

Using Heathrow proprietary data linked to Acxiom, we can match customer profiles to trigger the right message at the right time to the right user. Define targeting to online behaviour, services or specific brands. This targets your display activity efficiently and accurately, maximising ROI.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details75m passengers used Heathrow in 2016 91% are ABC1
25 - 34
35 - 44
45 - 54
55 - 64
65+
Female
Male
AB
ABC1
DIRECT MARKETING / EMAIL
MOBILE
ONLINE
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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