Target the Largest UK Database of Millennials & Young People

Provided by GetMyFirstJob
GetMyFirstJob is the UK's leading digital apprenticeship & trainee platform reaching an audience of 16-24 year olds

Tell us about the Opportunity / What is it?

GetMyFirstJob is the UK's leading digital apprenticeship and traineeship platform. 385,000 young people aged 16-24 have used it to find work opportunities in their area for their crucial first steps into the world of work. Over 8000 more join them every month. A social enterprise committed to improving the outcome for young people looking for jobs, vocational training and career options, GetMyFirstJob has the biggest database of registered young people in the UK. GetMyFirstJob offers brands help with brand exposure, marketing campaigns, recruitment and talent acquisition.

What is the Marketing Objective?

Opportunity to engage with the Generation Z audience with 85% of the GetMyFirstJob audience being 16-24 year olds actively considering their first steps into work (the rest under 16 and 25-40). These consumers are estimated to spend £10 billion per year, be the most influential on family spending by being most engaged with trends, and are most influenced by external factors (like self-image, lifestyle and consumption patterns) compared to any other demographic group.

How does it work?

Our specialist in-house marketing team builds content and campaigns to engage with our audience via - Social media feeds & content sharing - Newsletter content - Targeted campaigns - Website content - Editorial / app stories - Paid brand-led campaigns. For example, we often build paid and organic social campaigns with bespoke landing pages, apprenticeship stories and shareable content for clients who want to drive applications for their vacancies.

Who's used it in the past?

We work with scores of brands across the UK including: BT, Channel 4, Coca-Cola, Barnados, City & Guilds, Ministry of Defence, BMW, Aviva, Bupa, Rolls Royce, Bosch, Direct Line, NHS, Santander and Pizza Hut. Please contact GetMyFirstJob for examples of previous case studies.

Features / Benefits

With active partnerships with the National Citizen Service, Tomorrow's People, UKYouth and YourFeed, we reach over a million young people every year. Advertisers can benefit from our targeting capabilities as our data allows us to analyse and target by over a dozen different criteria, without taking into account social and web analytic data which can be added to the mix. Criteria may include: POSTCODE - QUALIF ICATION -GENDER - DRIVING LICENSE - SECTOR INTEREST - AGE - EDUCATION LEVEL - DEVICE TYPE. We will work with you to create a campaign specific to your requirements.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details100,000+ web visits, 450,000 page views, 60k unique visitors
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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