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CASE STUDY: Regional Press boosts Thomas Cook Cruises

Provided by Newspaper Society
Newspaper Society research on how Local Media drove performance for Thomas Cook Cruises in Southampton.
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What was the Challenge / Background of the Campaign?

Test campaign to evaluate effectiveness of advertising in regional press. The campaign saw a significant impact (test group vs. control group) in brand awareness, brand image, purchasing intent and purchasing action for Thomas Cook Cruises amongst targeted consumers Find out more...

What was the Campaign Objective?

Drive brand awareness and sales for Thomas Cook Cruises in Southampton and test effectiveness of advertising in regional press.
Reference: 3168 // Posted: 04.06.08

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsABC1 adults, 35 - 64
35 - 44
45 - 54
55 - 64		Both
ABC1
C2
LOCAL MEDIA
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
SouthAll YearBUILD AWARENESS
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