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CASE STUDY: Shell Consumer Loyalty Programme

Provided by Winning Moves
Shell team with Top Trumps to reward loyal customers with car-themed cards and the chance for Dads to win a car worth £100,000
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What was the Challenge / Background of the Campaign?

With every spend of £20 on Optimax premium fuel, consumers were rewarded with a sachet of five Top Trumps cards. Comprised a car-themed card collection for children plus a "golden ticket" card to win a car worth £100,000, for dads! A biennial promotion, it ran three times in six years - testament to its effectiveness.

What was the Campaign Objective?

To increase consumer loyalty.
Reference: 17928 // Posted: 10.01.20

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
0 - 9
10 - 15		Male
Both
Kids HH
DIRECT MARKETING
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions10 Jan 20DRIVE PENETRATIONSHOPPER MKTG
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