Smart is a brand that epitomises design, innovation and environmentally friendly transport solutions. When they launched their ebike in Mexico they wanted an idea that was not only impactful but reflected their brand values.
To build brand awareness regarding their launch of a new ebike.
Enthusiasts were mailed an unassuming flat box made from recycled cardboard. On closer inspection it became apparent that the box comprised pop out pieces of card that could be easily assembled into a unique, ecological bike helmet.
The line on the mailing's outer perfectly communicated its contents: 'A smart helmet for a smart bike'.
Please contact Market Reach for details of campaign results.