To recruit and create excitement around Vladimir's journey and the Smirnoff 10, a group of 10 Smirnoff drinkers recruited globally who have been sent round the world on a year long voyage of discovery
Our solution was to help bring the Smirnoff 10 to life. We sent one of our reporters on a mission to discover the worlds most 'Original Nights Out'. He has been far and wide, Tokyo, Shaghai, Mumbai, Paris & Berlin (to name but a few), in search of the most unique eating, drinking and clubbing experiences and reported back via video and a monthly blog
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