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CASE STUDY: Strada boost sales with Metro reader offer

Provided by Metro (Associated Newspapers)
Strada offered Metro readers 2 main courses for the price of 1 and achieved great results.

What was the Challenge / Background of the Campaign?

Strada wanted to increase sales in their Central London restaurants and so decided to run a reader offer in Metro newspaper and online on Strada were offering 2 main courses for the price of 1 in a bid to make the consumer's money go further. 6,482 vouchers were redeemed in total with a conversion rate of 0.5%. This was a good results for Strada, comsidering a purchase was required to redeem. Not only did the promotion lift sales in established Central London locations, it also had a positive effect on our businesses in Leeds, Birmingham and Manchester. Find out more...

What was the Campaign Objective?

To increase sales.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details3,214,000 readers of Metro.
16 - 24
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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