Subway ran a 6 Sheet underground campaign in June 2007 promoting the launch of the '8 under 6g' range of Low Fat Subs for £2.99 and a drink or side. The advertising was targeting 18-39 year olds who do not normally visit Subway. Following the campaign Subway saw good increases in spontaneous awareness pre to post of Subway as a "Sandwich shop" especially amongst core target groups of younger, ABC1, full time workers. A quarter of all Tube users and almost two thirds of frequent Tube users saw the advertising and the creative was popular for all attributes measured. Find out more...

To promote the launch of the new '8 under 6g' range, targeting 18-39 year olds who do not normally visit Subway.