CASE STUDY: Supporting The Works in their Rapid Online Growth

Provided by Whistl (Doordrop Media) Ltd
The Works stock books, toys, gifts, stationery & arts & crafts at discount prices & sell over one million products every week.

What was the Challenge / Background of the Campaign?

The Works despatch millions of books, toys, gifts, stationery and arts & crafts to customers looking for a bargain. Being able to offer competitive prices means focusing on minimising delivery costs while still being able to respond quickly to seasonal fluctuations and changing customer needs. For over 2 years, Whistl have been a reliable and efficient delivery provider managing over 170,000 items a year.

What was the Solution?

Whistl introduced a specific carrier solution for The Works' Large Letters and Small Packets together with a separate packing option so that The Works were able to redesign their packaging to support sending more traffic through Whistl. This benefitted in a significant reduction in packaging costs, improvement in pack performance, a lower cost carrier service and stronger account management

What were the Results?

These improvements resulted in delivery reliability and efficiency, ultimately converting into cost savings per shipment of between 10-15% against previous couriers and 6% overall improvement on packing. The Works were able to support the rapid growth of their business sending 100% more packets increasing volume from 3000 to 6000 per week within only 18 months.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service