CASE STUDY: TerraClean Full Wrap Brand Awareness Campaign

Provided by HaulinAds
Randstad contacted HaulinAds to run a National campaign for their engine carbon, injector & DPF cleaning TerraClean technology.

What was the Challenge / Background of the Campaign?

Cramlington based workshop consumable distributor Randstad contacted HaulinAds to run a National Brand Awareness campaign for their engine carbon, injector and DPF cleaning TerraClean technology.

What was the Solution?

National coverage is achieved using our wholesale supply chain fleet, that delivers to stores in 173 locations across mainland UK. Working from three distribution centres, the five wrapped trucks in the campaign will travel the UK's major Motorways and roads as they deliver goods to the wholesale stores in urban areas.

What were the Results?

For the launch of the camping we arranged to get one of the trucks up to Randstads warehouse just north of Newcastle where the directors could see the high quality print and finish of the creative, even backing the trailer in to the warehouse to see how the reflective elements on the trailer rear POP when light catches them in a darkened sighting. The wrapped truck advertising campaign builds brand awareness of the TerraClean technology and garage network. The trailers complimented TerraClean's TV advertising and sponsorship of BTCC driver Colin Turkington.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details.
All adultsMale
ABC1
OUTDOOR / TRANSIT MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearBUILD AWARENESSBRAND STRATEGY
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