CASE STUDY: The Case of the Deadly Desperados

Provided by Blackjack Promotions
Blackjack Promotions created an exciting sampling campaign to build awareness of the new Case of the Deadly Desperados kids book

What was the Challenge / Background of the Campaign?

Caroline Lawrence launched her new book 'The Case of the Deadly Desperados'. To raise awareness and drive purchase of the new book we recruited 5 of our most handsome actors to dress as cowboys and hand out the chapter samples outside the Hamley's store on London's Regent Street.

What was the Campaign Objective?

The objective of the campaign was to build awareness of the book and drive sales.

What was the Solution?

The cowboys generated a sense of buzz and excitement around the activity which caught the attention of the consumers in this high footfall area. The staff were required to distribute the chapter samples and the key messages to a target audience of 9+ children who would enjoy the read. At the end of the distribution the staff headed to Covent Garden where they worked as part of the launch dinner. Blackjack managed the recruitment of the actors, the provision of cowboy costumes, sampling bags / trolleys and all delivery logistics.

What were the Results?

During the campaign 3,000 chapter samples were distributed to children who love to read.

What were the Key Learnings of this Campaign?

Staff were at the heart of the campaign. Highly engaging, interactive staff gave the target audience an experience they would not otherwise of had and an experience they would not forget. Opportunities were had to be photographed with the 'cowboys' and gave the consumer a once only opportunity to be part of the book launch, available only at that location and only on that day.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
0 - 9
25 - 34
35 - 44
45 - 54
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service