Bin Weevils and Swapit host branded online content for the release of animated 3D film The House of Magic.
SuperAwesome were tasked with creating an engagement campaign to promote the release of the new film The House of Magic, a new 3D animated fantasy-comedy film. SuperAwesome ran a multi platform campaign across its network of sites by creating engagement campaigns that would appear on Swapit and Bin Weevils, a virtual world with free games for kids.
To engage with the target audience.
Bin Weevils activity included a fun House of Magic game, video based Q&A competition and character bios. Swapit activity included a treasure to find key kids characters, a drawing competition that focused on drawing key characters plus homepage and site takeovers.
The campaign was a huge success in engaging with the target audience. Please contact SuperAwesome for details of click throughs and competition entries.
The campaign was also placed across our kids network to widen the reach via banners and pre roll. We ran on 4 kids sites across the UK.