Radium One use mobile and their patent pending Sharegraph technology to deliver ads to target audience with precision.
The goal of the campaign was to reach the leisure and business traveler audience on mobile devices and tablets to promote selected discounted airfares of flights departing from specific East Coast airports.
To maximize awareness of these airport specific and limited time airfares.
RadiumOne Mobile recommended a combination of high impact Rich Media units developed in collaboration with PointRoll Mobile. By leveraging the interactivity of a Rich Media unit, users were provided the option to price flights across a variety of dates and destinations, or even watch a brief video, without ever having to leave the native application. Leverage RadiumOne's patent-pending Sharegraph technology to identify frequent business and leisure travelers residing in specific Designated Market Areas (DMA).
- Delivered a 3% increase in bookings from target markets and an 11% increase in site traffic originating from iPad and iPhone devices
- Achieved CTR's that were 2x higher than industry standards: 1.2% on iPhone and 1.7% on iPad, with industry averages falling at .44% for iPhone and .77% for iPad
- RadiumOne Mobile scaled easily and delivered the plan.
Delivery was concentrated across a roster of mobile apps consisting of premium Business, News, Travel and Lifestyle related content. Through precise DMA, geo-targeting, and by further avoiding content discordant with any negative airline related news, RadiumOne Mobile targeted the audience with precision and scale.