Prezzo needed a campaign to drive bookings, centred on its Italian casual dining proposition.
Launch the Spring menu and drive bums on seats.
We worked with one of Britain's best loved families - the Bright's of TOWIE fame - and created a mini video of them dining in their local Prezzo. Our mission was to get the family fully engaged in one another whilst enjoying our Italian classics. To help, we created conversation starter cards with sets of questions from "where did Mum and Dad meet?", to "what's your favourite pizza topping?". We then seeded the video socially and amplified it through media relations.
Bookings went up by 38% the weekend the campaign launched. We negotiated 8 posts across the Bright's family social media channels. We secured over 141,000 impressions, 96% of these on Prezzo's. Instagram were non-followers, meaning this campaign reached almost an entirely new audience. Traffic to Prezzo's website from Instagram was up 93% on the weekend we launched the campaign.
The Bright family were so authentic to the campaign, and spot on for the target audience that Prezzo instantly saw an impact on booking as soon as the family started posting the video on their channels.
Using a PR agency to negotiate fees for celebrities often delivers a much lower cost than advertising or celeb bookers.