CASE STUDY: Vegology Greener Pastures with AdSmart from Sky

Provided by Sky Media
Vegology is a small independent Vegan Restaurant in Hounslow who used AdSmart to drive eat ins & deliveries via online delivery.

What was the Challenge / Background of the Campaign?

Vegology is a small independent Vegan Restaurant in Hounslow. Also available to order on Deliveroo and Uber Eats.

What was the Campaign Objective?

The objective was to promote the restaurant in the local area to drive business for eat ins and deliveries via the online delivery services.

What was the Solution?

Vegology targeted their ideal audience close to the restaurant. Their AdSmart campaign reached households in Hounslow aged between 18 - 44 years with a mid low to mid high affluence.

What were the Results?

Results: * +60% increase in business during the AdSmart campaign. * A continued +30% increase in business after the campaign had ended.

What were the Key Learnings of this Campaign?

"The results are incredible. Business was up in August by almost 60%! Since the AdSmart campaign ended we have continued to be up around 30% We had many customers telling us they had seen us on the TV. A massive thanks to Sky for the seamless process of producing an advert and getting it on air in such a short space of time. We are certain we will be returning very soon to organise another campaign for Vegology, as well as our other two businesses." - Dipesh and Neel Thaker, Co Owners

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details18–44 years with a mid low to mid high affluence.
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
DE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London11 Aug 21INCREASE SALESBRAND STRATEGY
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