Sponsorship Opportunity - LEGEND

Provided by Sky Media
Sky Media and AMC Networks are excited to offer brands and advertisers the opportunity to sponsor LEGEND & LEGEND XTRA.

Tell us about the Opportunity / What is it?

Home to action-packed movies and series, LEGEND will take you on epic adventures. From nostalgic classics to modern gems, whatever keeps you at the edge of your seat.LEGEND has it. But the action doesn't end there. Escape with LEGEND XTRA, the channel which goes the extra mile to bring you a thrilling mix of genre cinema, series and all-time favourite.

What is the Marketing Objective?

Movies and Series sponsorship opportunities are available for your brand to reach movie enthusiasts regardless of the genre! On-air sponsorship of LEGEND & LEGEND XTRA provides brands a thrilling opportunity to market their product to a large, male-skewed audience, as well as associate their brand with some of the most nostalgic movies and series across the action, adventure, western, thriller, and science-fiction genres.

How does it work?

Primetime • 1700-2400 • Approx. 420 hours of content per month. • Approx. 3,360 sponsorship credits per month. • 2x 15" openers/closers and 6 x 5" break bumpers

Features / Benefits

• Channel Profile - 54% of LEGEND viewers are male and 41% are permanently retired, i168. • Spending Habits - 73% of LEGEND viewers are prepared to pay extra for better quality. 50% are looking for new ideas to improve their home. • Receptive Viewers - 71% of LEGEND viewers often talk about what they've seen on TV.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details54% of LEGEND viewers are male & 41% are permanently retired
25 - 34
35 - 44
45 - 54
55 - 64
65+
Male
ABC1
C2
Retired
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 30 Jun 24BUILD AWARENESSSPONSORSHIP / MEDIA
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