CASE STUDY: Walkers 'Do Us A Flavour' campaign

Provided by Thinkbox
Walkers needed to get consumers excited about new products again. Sales rise 14% as the UK goes crazy for Builders' Breakfast.

What was the Challenge / Background of the Campaign?

Like many FMCG brands, Walkers Crisps has promoted sales with news of new flavours. Classics TV ads featuring front man Gary Lineker have promoted variants on the salt and vinegar theme for years. However the strategy was becoming less effective, partly as a result of improvements in own label and new premium brand competitors. Based around the insight that "everyone's got an opinion about what makes a good packet of crisps", Walkers decided to give the British public a chance to turn their opinions into reality. Find out more...

What was the Campaign Objective?

Drive sales of Walkers Crisps via a user-generated flavour competition.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
£501k +Walkers received 1.2m flavour ideas
16 - 24
25 - 34
35 - 44
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service