Wrap wanted to raise awareness of recycle week and keep people motivated to recycle. An 8-page insert was created and bound into YOU magazine. The insert showcased 4 families and their recycling habits were audited. The families were offered advice as to how specific changes could make a real environmental difference. This approach was chosen as it was felt a real-life, practical approach would strike a resonant chord with readers. Also an expandable microsite ran for Recycle Week with recycling tips; banner and skyscrapers on MailOnline directed traffic to the site. Find out more...

Keep people motivated to recycle. Overcome perceived barriers to recycling. Raise awareness of recycle week. Motivate people to recycle "Just one more thing".