CASE STUDY: Reach Solutions & The National Citizen Service

Provided by Reach Plc
The National Citizen Service utilised Reach Solutions to drive customer sign-ups for their 'Summer Programme'.

What was the Challenge / Background of the Campaign?

Reach Solutions and its regional newsbrands recently partnered with The National Citizen Service (NCS) to run an integrated campaign across multiple platforms in the North East and surrounding regions, including websites, mobile apps, social channels and newspaper titles. The NCS's primary objective was to promote the NCS Summer Programme, with the goal of generating customer sign-ups via their webpage. NCS also wanted to raise brand awareness by inspiring new and existing customers.

What was the Campaign Objective?

To drive customer sign-ups for the client's 'Summer Programme'

What was the Solution?

We used our suite of commercial products, driven by our unrivalled reach, to meet the client's needs and objectives. The campaign proposal included the following elements: Digital Display Advertising, Sponsored Editorial Content, Social Media Advertising, Print Advertising.

What were the Results?

Overall the campaign was highly successful, reaching 421,313 consumers and generating 16,706 total clicks on the adverts/articles. The articles generated 142 comments and were shared 182 times, and the adverts generated 2,365 individual clicks to the clients sign-up page. Therefore the campaign not only raised awareness of the clients Summer Programme, but also sparked a reaction amongst consumers, encouraged them to share the content in their social spheres and generated sign-ups for the programme. Subsequently, we consider the campaign goal achieved.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details15-17 year old teens
10 - 15
16 - 24
Both
ABC1
C2
DE
LOCAL MEDIA / REGIONAL
MOBILE
SOCIAL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
North, East of England03 Apr 18 - 17 Apr 18BUILD AWARENESS
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