To drive Westfield's desired audience of influential London women through their doors, Arena BLM aimed to ignite word of mouth using Grazia's proven strengths. Grazia produced a Westfield editition and their editorial team set up camp in the shopping centre, allowing shoppers to integrate with the magazine production process. Retailers at Westfield also offered discounts to readers of Grazia. Success stories included PR, awareness, redemption, footfall and a ROI of £18 for every £1 media spend. Find out more...

Wesfield needed to be established as a brand and muster interest and excitement. More importantly, a huge number of customers needed to be driven through the doors.