Time Inc. UK Advertising Ideas

Displaying 65 ideas

CASE STUDY: John Frieda partner with Marie Claire and InStyle

Useful case study or researach attachedJohn Frieda Frizz-Ease develops a special print partnership with Time Inc fashion bibles - with proven positive results.

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Company : Time Inc. UK
CASE STUDY: Avon receives a Marie Claire make-over

Useful case study or researach attachedAvon's marketing objectives were achieved with IPC Media through a solus creative partnership, giving great brand attitude

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Company : Time Inc. UK
RESEARCH: IPC Inspire surveys the 'Resilient Rich'

Useful case study or researach attachedIPC research into the impact of the recession on AB readers of Inspire brands with an average income of £102,000.

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Company : Time Inc. UK
CASE STUDY: Recycle Now pushes for more 'Committed Recyclers'

Useful case study or researach attachedWRAP (COI) use the subtle influence of magazines to champion attitudinal shift and behavioural change.

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Company : Time Inc. UK
CASE STUDY: IPC promotes Christmas scheduling for Sky Movies

Useful case study or researach attachedIPC Connect created one fully intergrated campaign using both magazines and a unique online hub.

Price Range : £101k to £250k
Company : Time Inc. UK
CASE STUDY: P&G - Glowing All Summer With Marie Claire

Useful case study or researach attachedIPC created Marie Claire's Summer Secrets to create a single campaign to drive sales of eight key P&G summer 'must have' product

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Company : Time Inc. UK
CASE STUDY: Anti piracy campaign on Nuts engages with audience

Useful case study or researach attachedThe Industry Trust creates a fake news story, 'Knock off Nigel', to target Nuts print & online audience of 16-34 year old males.

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Company : Time Inc. UK
CASE STUDY: Promoting KitKat "Me time" through Time Inc

Useful case study or researach attachedLook magazine, supported by Marie Claire & Now drove readers online to a KitKat Senses microsite.

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Company : Time Inc. UK
CASE STUDY: Avon no longer frumpy and 'middle aged' to consumers

Useful case study or researach attachedAvon's new approach as a cosmetics brand with serious beauty credentials

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Company : Time Inc. UK
CASE STUDY: Multi-platform moment for Horlicks

Useful case study or researach attachedThe challenge was to create a campaign that put Horlicks at the heart of women's wind-down routine

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Company : Time Inc. UK
CASE STUDY: COI gets in touch with a young, rebellious audience

Useful case study or researach attachedCOI utilise the non-patronising connectivity of magazines to raise youthful awareness of Drug Driving.

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Company : Time Inc. UK
CASE STUDY: Cross Media Campaign to Drive Sales of Carte D'Or

Useful case study or researach attachedWoman & Home help Carte D'Or to successfully launch their new ice-cream flavours.

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Company : Time Inc. UK
RESEARCH: The Origin Panel explores women in the home

Useful case study or researach attachedIPC's Origin Panel Home Time research explores how women spend time with others in the home, covering home entertaining

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Company : Time Inc. UK
CASE STUDY: Corsodyl raises a health issue and drives sales

Useful case study or researach attachedUsing the privacy paradox of magazines Corsodyl discuss 'personal' health issue with 'broad' audience and drive sales.

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Company : Time Inc. UK
CASE STUDY: Debenhams increase awareness of furniture & homeware

Useful case study or researach attachedPrint and online campaign across Ideal Home, Livingetc and Style at Home deliver great response for Debenhams.

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Company : Time Inc. UK
RESEARCH: Supermarket Squeeze - impact of credit crunch

Useful case study or researach attachedIPC Insight's Origin Panel researches into the impact of the credit crunch on grocery shopping with mass market mums.

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Company : Time Inc. UK
CASE STUDY: Marks & Spencer's promote their Supima range

Useful case study or researach attachedA successful partnership between Marks and Spencer and Time Inc to promote the store's new Supima bed linen & bathroom range.

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Company : Time Inc. UK
CASE STUDY: Volvic promotes corporate and social responsibility

Useful case study or researach attachedVolvic & Marie Claire facilitated the provision of 10 litres of clean drinking water to developing communities in Africa.

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Company : Time Inc. UK
RESEARCH: Handbags & Satnavs - a look into women and technology

Useful case study or researach attachedIPC explore women's relationship with technology and highlights their importance as a consumer group.

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Company : Time Inc. UK
CASE STUDY: 'Foodie' Readers Engage With Sharwood's New Wraps

Useful case study or researach attachedIPC helped build awareness and drive trial of Sharwood's new chinese and indian wraps

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Company : Time Inc. UK
CASE STUDY: IPC Informs & Inspires Bakers Using Dr. Oetker Range

Useful case study or researach attachedUsing a range of our titles and websites the campaign showcased the hero products of Marzipan and Regal-Ice Ready to Roll icing

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Company : Time Inc. UK
CASE STUDY: LOOK Magazine Puts Malibu At The Heart of Summer

Useful case study or researach attachedA 'Style Up Your Summer' campaign put Malibu front of mind for fashion lovers in summer through print, online and competitions

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Company : Time Inc. UK
CASE STUDY: NME injects some Rock'n'Roll into Dell's brand image

Useful case study or researach attachedNME provide Dell with a platform to align their brand image more closely with music using an online microsite & in mag activity.

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Company : Time Inc. UK
CASE STUDY: Time Inc and John Lewis Flooring Service

Useful case study or researach attachedA special feature in association with John Lewis, covered all aspects of flooring and provided inspiration/ideas readers

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Company : Time Inc. UK
CASE STUDY: Jack Daniel celebrates his birthday with NME

Useful case study or researach attachedJack Daniels build on their brand association with live music across 3 NME platforms - magazine, online and radio.

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Company : Time Inc. UK
CASE STUDY:IPC Helps Raise Awareness Of The Money Advice Service

Useful case study or researach attachedIPC's range of publications enabled IPC to target three core audiences

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Company : Time Inc. UK
CASE STUDY: IPC and Clarks - Multi-Platform Campaign

Useful case study or researach attachedUsing the power and influence of IPC brands across print, online & in-store, Clark's establsihed itself as vibrant and stylish

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Company : Time Inc. UK
CASE STUDY: Daz increase sales by 150% using TV & Mags

Useful case study or researach attachedDaz [P&G] sales up 150% through combined television and TV magazines.

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Company : Time Inc. UK
RESEARCH: What's on TV - a look at mum's attitude to online

Useful case study or researach attachedIPC explore the relationship mass market mums have with the internet, focusing on the popular website whatsontv.co.uk

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Company : Time Inc. UK
CASE STUDY: River Island in fashion with NME.com

Useful case study or researach attachedNME.com hosts bespoke microchannel for high street fashion brand River Island in it's first online fashion campaign.

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Company : Time Inc. UK
RESEARCH: IPC Insight research into Upmarket Motorists

Useful case study or researach attachedIPC investigate the relationship of specialist magazine readers and website users with their cards.

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Company : Time Inc. UK
RESEARCH: More Money Matters from the IPC Origin Panel

Useful case study or researach attached1,000 respondents completed a More Money Matters survey online in order to understand UK women's attitude to their finances.

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Company : Time Inc. UK
RESEARCH: IPC Inspire reader survey into Men and Technology

Useful case study or researach attachedIPC discover who is the typical Inspire man through a reader survey across key titles such as Rugby World & Golf Monthly.

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Company : Time Inc. UK
Advertise to a Huge Readership of Upmarket Women via Time Inc

A unique opportunity to reach an affluent lifestyle and beauty conscious female readership.

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Company : Time Inc. UK
CASE STUDY: Specsavers create standout with InStyle.co.uk

Useful case study or researach attachedWhen Specsavers needed to drive a more modern and fashionable brand image to a fashion conscious audience - with success

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Company : Time Inc. UK
CASE STUDY: Fosters engages with Nuts audience

Useful case study or researach attachedPitch Foster's to own social ammunition for young blokes across summer 2009.

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Company : Time Inc. UK
CASE STUDY: IPC&Celebrity Partners Establish Credibilty For TU

Useful case study or researach attached'Wear It Your Way' campaign showcased TU's versatility and style credentials

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Company : Time Inc. UK
CASE STUDY: John Lewis promote their home range through IPC

Useful case study or researach attachedIPC helped John Lewis by maximising exposure of their latest catalogue using magazines & online.

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Company : Time Inc. UK
CASE STUDY: 'Fresh' with Lenor campaign

Useful case study or researach attachedIPC fashion and home credentials created a fresh perspective on Lenor through functionality, style, talent and fashion

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Company : Time Inc. UK
CASE STUDY: Helping Magnet build awareness & reach new audiences

Useful case study or researach attachedIPC helped Magnet build brand awareness and communicate to five new audiences the brand's values of quality and value for money.

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Company : Time Inc. UK
RESEARCH: 'Best Laid Plans' on women's aspirations for the year

Useful case study or researach attachedUsing IPC's online panel of 7,500 women, 'Best Laid Plans' identifies the best way to target women based on their goals.

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Company : Time Inc. UK
CASE STUDY: Nivea wins over a new generation

Useful case study or researach attachedNivea's Visage Young range was accepted by young girls as a trustworthy skin-care brand thanks to a carefully-crafted campaign.

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Company : Time Inc. UK
CASE STUDY: M&M's label themselves as the 'popcorn' of gaming

Useful case study or researach attachedM&M's partnered with EA Games to reinforce the message that M&M's is THE snack for gaming; using magazines to target men 18-35.

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Company : Time Inc. UK
CASE STUDY: IPC & Lung Cancer Awareness print & online campaign

Useful case study or researach attachedIPC's readership matched those that Lung Cancer Awareness wished to target to raise awareness & inform of symptoms and support

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Company : Time Inc. UK
RESEARCH: Today's Man: LIVE!

Useful case study or researach attachedTime Inc conducted Today's Man: LIVE! research in order to deepen understanding on the role of music has in young men's lives.

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Company : Time Inc. UK
RESEARCH: The Origin Panel's 'Life's Little Luxuries' survey

Useful case study or researach attachedThe Origin Panel's Life's Little Luxuries study identified what women treat themselves to and how to effectively target them.

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Company : Time Inc. UK
CASE STUDY: T-mobile - Magazines Give That Friday Feeling

Useful case study or researach attachedT-Mobile teamed-up with IPC Media magazines to create 'The Friday Club' to encourage pay-as-you-go customers to topup on Fridays

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Company : Time Inc. UK
CASE STUDY: Jack Daniel celebrates his birthday with NME

Useful case study or researach attachedJack Daniel's and NME created a cross-platform solution to create excitement for the whiskey brand founder's birthday.

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Company : Time Inc. UK
RESEARCH: Today's Man: The Recession Session from IPC

Useful case study or researach attachedToday's Man: The Recession Session explores the most effective ways of engaging with young men during these tougher times.

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Company : Time Inc. UK
RESEARCH: IPC Ignite research into 'Today's Digital Man'

Useful case study or researach attachedIPC Today's Digital Man research examines 18-24yr men in the digital world and its importance in their lives.

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Company : Time Inc. UK
RESEARCH: Rugby World magazine's first-ever reader survey.

Useful case study or researach attachedIPC Inspire gain an insight into the readers of Rugby World magazine with their first-ever reader survey.

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Company : Time Inc. UK
CASE STUDY: IPC's Cross Platform Advertising Opportunity

Useful case study or researach attachedPromoting Hobbs as a contemporary British fashion designer through our ad platforms.

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Company : Time Inc. UK
CASE STUDY: Fab campaign delivers remarkable results

Useful case study or researach attachedFab's promotion used monthly and weekly magazines to effectively reach parents and drive them to an online competition.

Price Range : £501k +
Company : Time Inc. UK
CASE STUDY: Tesco Rebrand and Relaunch across 7 Time Inc brands

Useful case study or researach attachedRe-branding and relaunching Tesco's Own food brand through a large scale cross-media campaign with Time Inc.

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Company : Time Inc. UK
CASE STUDY: Lancôme -Graduating From Marie Claire Beauty Academy

Useful case study or researach attachedIPC launched the "Beauty Academy", a unique partnership between Marie Claire and Lancôme, to reinvigorate the Lancôme brand.

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Company : Time Inc. UK
CASE STUDY: Uncle Ben's turns up the heat in Nuts

Useful case study or researach attachedDifferent audiences, different brand messages! IPC offers discrete, targeted audiences to Masterfoods and Uncle Ben's.

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Company : Time Inc. UK
CASE STUDY: Blackberry connects with the NME audience

Useful case study or researach attachedBlackBerry target young, fun-loving, socially active users through sponsorship of NME.com Festival Guide 2009.

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Company : Time Inc. UK
CASE STUDY: Debenhams outsmart their competitors at Christmas

Useful case study or researach attachedDebenhams ditch TV for magazine advertising to out manoeuvre big spending competitor.

Price Range : £501k +
Company : Time Inc. UK
RESEARCH: IPC Southbank explore internet purchase decisions

Useful case study or researach attachedWeb Wise Women 3 is a research study exploring the role of the internet in purchase decisions amongst female consumers

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Company : Time Inc. UK
Advertise to a huge shopper audience of mass market women.

An extensive opportunity to target a key female audience-the main shopper- through their favourite weekly magazines of choice.

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Company : Time Inc. UK
CASE STUDY: British Gas champions behavioural change

Useful case study or researach attachedTo alter Londoners CO2 usage, British Gas called on a medium which really connected with and could influence consumers.

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Company : Time Inc. UK
CASE STUDY: Trusted magazines help smokers quit

Useful case study or researach attachedThe Department of Health focus on the positive side of not smoking to achieve an impressive number of quits.

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Company : Time Inc. UK
CASE STUDY: Lucozade Sport increase sales with Runner's World

Useful case study or researach attachedDespite doubts about their '33% improved performance' claims, Lucozade Sport managed to climb back on top.

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Company : Time Inc. UK
RESEARCH: Yachting World audience insight reader survey

Useful case study or researach attachedIn October 2008, IPC Inspire conducted a reader survey inserted within the magazine and via the e-newsletter.

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Company : Time Inc. UK
Opportunity to Reach the Most Engaged Upmarket Male Readership

Helping your brand reach this sport-loving and lifestyle conscious demographic through their favourite publications.

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Company : Time Inc. UK