John Frieda Frizz-Ease develops a special print partnership with Time Inc fashion bibles - with proven positive results.
Avon's marketing objectives were achieved with IPC Media through a solus creative partnership, giving great brand attitude
IPC research into the impact of the recession on AB readers of Inspire brands with an average income of £102,000.
WRAP (COI) use the subtle influence of magazines to champion attitudinal shift and behavioural change.
IPC Connect created one fully intergrated campaign using both magazines and a unique online hub.
IPC created Marie Claire's Summer Secrets to create a single campaign to drive sales of eight key P&G summer 'must have' product
The Industry Trust creates a fake news story, 'Knock off Nigel', to target Nuts print & online audience of 16-34 year old males.
Look magazine, supported by Marie Claire & Now drove readers online to a KitKat Senses microsite.
Avon's new approach as a cosmetics brand with serious beauty credentials
The challenge was to create a campaign that put Horlicks at the heart of women's wind-down routine
COI utilise the non-patronising connectivity of magazines to raise youthful awareness of Drug Driving.
Woman & Home help Carte D'Or to successfully launch their new ice-cream flavours.
IPC's Origin Panel Home Time research explores how women spend time with others in the home, covering home entertaining
Using the privacy paradox of magazines Corsodyl discuss 'personal' health issue with 'broad' audience and drive sales.
Print and online campaign across Ideal Home, Livingetc and Style at Home deliver great response for Debenhams.
IPC Insight's Origin Panel researches into the impact of the credit crunch on grocery shopping with mass market mums.
A successful partnership between Marks and Spencer and Time Inc to promote the store's new Supima bed linen & bathroom range.
Volvic & Marie Claire facilitated the provision of 10 litres of clean drinking water to developing communities in Africa.
IPC explore women's relationship with technology and highlights their importance as a consumer group.
IPC helped build awareness and drive trial of Sharwood's new chinese and indian wraps
Using a range of our titles and websites the campaign showcased the hero products of Marzipan and Regal-Ice Ready to Roll icing
A 'Style Up Your Summer' campaign put Malibu front of mind for fashion lovers in summer through print, online and competitions
NME provide Dell with a platform to align their brand image more closely with music using an online microsite & in mag activity.
A special feature in association with John Lewis, covered all aspects of flooring and provided inspiration/ideas readers
Jack Daniels build on their brand association with live music across 3 NME platforms - magazine, online and radio.
IPC's range of publications enabled IPC to target three core audiences
Using the power and influence of IPC brands across print, online & in-store, Clark's establsihed itself as vibrant and stylish
Daz [P&G] sales up 150% through combined television and TV magazines.
IPC explore the relationship mass market mums have with the internet, focusing on the popular website whatsontv.co.uk
NME.com hosts bespoke microchannel for high street fashion brand River Island in it's first online fashion campaign.
IPC investigate the relationship of specialist magazine readers and website users with their cards.
1,000 respondents completed a More Money Matters survey online in order to understand UK women's attitude to their finances.
IPC discover who is the typical Inspire man through a reader survey across key titles such as Rugby World & Golf Monthly.
A unique opportunity to reach an affluent lifestyle and beauty conscious female readership.
When Specsavers needed to drive a more modern and fashionable brand image to a fashion conscious audience - with success
Pitch Foster's to own social ammunition for young blokes across summer 2009.
'Wear It Your Way' campaign showcased TU's versatility and style credentials
IPC helped John Lewis by maximising exposure of their latest catalogue using magazines & online.
IPC fashion and home credentials created a fresh perspective on Lenor through functionality, style, talent and fashion
IPC helped Magnet build brand awareness and communicate to five new audiences the brand's values of quality and value for money.
Using IPC's online panel of 7,500 women, 'Best Laid Plans' identifies the best way to target women based on their goals.
Nivea's Visage Young range was accepted by young girls as a trustworthy skin-care brand thanks to a carefully-crafted campaign.
M&M's partnered with EA Games to reinforce the message that M&M's is THE snack for gaming; using magazines to target men 18-35.
IPC's readership matched those that Lung Cancer Awareness wished to target to raise awareness & inform of symptoms and support
Time Inc conducted Today's Man: LIVE! research in order to deepen understanding on the role of music has in young men's lives.
The Origin Panel's Life's Little Luxuries study identified what women treat themselves to and how to effectively target them.
T-Mobile teamed-up with IPC Media magazines to create 'The Friday Club' to encourage pay-as-you-go customers to topup on Fridays
Jack Daniel's and NME created a cross-platform solution to create excitement for the whiskey brand founder's birthday.
Today's Man: The Recession Session explores the most effective ways of engaging with young men during these tougher times.
IPC Today's Digital Man research examines 18-24yr men in the digital world and its importance in their lives.
IPC Inspire gain an insight into the readers of Rugby World magazine with their first-ever reader survey.
Promoting Hobbs as a contemporary British fashion designer through our ad platforms.
Fab's promotion used monthly and weekly magazines to effectively reach parents and drive them to an online competition.
Re-branding and relaunching Tesco's Own food brand through a large scale cross-media campaign with Time Inc.
IPC launched the "Beauty Academy", a unique partnership between Marie Claire and Lancôme, to reinvigorate the Lancôme brand.
Different audiences, different brand messages! IPC offers discrete, targeted audiences to Masterfoods and Uncle Ben's.
BlackBerry target young, fun-loving, socially active users through sponsorship of NME.com Festival Guide 2009.
Debenhams ditch TV for magazine advertising to out manoeuvre big spending competitor.
Web Wise Women 3 is a research study exploring the role of the internet in purchase decisions amongst female consumers
An extensive opportunity to target a key female audience-the main shopper- through their favourite weekly magazines of choice.
To alter Londoners CO2 usage, British Gas called on a medium which really connected with and could influence consumers.
The Department of Health focus on the positive side of not smoking to achieve an impressive number of quits.
Despite doubts about their '33% improved performance' claims, Lucozade Sport managed to climb back on top.
In October 2008, IPC Inspire conducted a reader survey inserted within the magazine and via the e-newsletter.
Helping your brand reach this sport-loving and lifestyle conscious demographic through their favourite publications.