CASE STUDY: Lucozade Sport increase sales with Runner's World

Provided by Time Inc. UK
Despite doubts about their '33% improved performance' claims, Lucozade Sport managed to climb back on top.

What was the Challenge / Background of the Campaign?

Lucozade Sport had not convinced their core target audience, serious sportspeople, that their '33% improved performance' claim rung true. They identified Runner's World magazine as the bible for runners in the UK and so formed an 8 month partnership with them. This campaign included advertorials in the run up to big events, competitions and user generated content, both on and offline. Aside from winning 2 awards voted for by readers of Runner's World, Lucozade saw sales 21% above the target. Find out more...

What was the Campaign Objective?

The brand needed to find a way to ensure that the '33% improved performance' claim was heard, believed and acted upon.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsSerious sportspeople
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service