RESEARCH: More Money Matters from the IPC Origin Panel

Provided by Time Inc. UK
1,000 respondents completed a More Money Matters survey online in order to understand UK women's attitude to their finances.

What was the Challenge / Background of the Campaign?

IPC Media is one of the leading consumer magazine and online publishers in the UK. Its brands include Marie Claire, woman&home, Chat, Pick Me Up, Look, In Style, Now, Woman, Woman's Own and Woman's Weekly. More Money Matters is part of IPC's Origin Panel, a major rolling research programme using a 7,500-strong panel of UK women, designed to provide a continuous channel through which to understand the evolving attitudes of women across the country. More Money Matters wished to understand UK women's attitude towards their finances.

What was the Campaign Objective?

To gain an insight into the evolving attitudes of women towards their finances.

What was the Solution?

1,000 respondents completed an online More Money Matters questionnaire. This is the second wave of the Money Matters programme of research.

What were the Results?

One in five women (20%) don't overspend at all - which is double last year (11%). And despite the global economic meltdown, UK women are not reacting to the doom and gloom in the media - with 76% confident that they can handle their finances, exactly the same proportion as last year. A quarter of UK women say they are unwilling to compromise their lifestyle despite the state of the economy - and a third treat themselves to something special to reward their economising efforts. Please see attached document for full results.

What were the Key Learnings of this Campaign?

Amanda Wigginton, IPC Advertising's director of Insight, says: "While the news reports are full of doom and gloom it's clear that for the most part women across the UK are taking the economic situation in their stride. They're taking control of their personal finances, covering the basics and still prioritising little treats in their discretionary spending. "Understanding how women feel about their finances and how they organise their spending gives us insight into how other areas of their lives are impacted."

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details1,000 female respondents.
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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