A cause related marketing opportunity which delivers local audience engagement and a call to action or affiliate deal. Offers cost effective entry to radio with association and partnership with well established radio station charity.

An opportunity for Cash for Kids to tell our listeners what we do - on-air, on-line and by e-newsletter and for a brand or client to have the equity of a well trusted & established local radio station and it's charity across the UK

Daily during two 40" / 20" top and tail featured promos(sponsored by x) 6am-6pm Monday - Sunday we tell our listeners the following:- • Celebrating a campaign result • Thanking listeners for donating or getting involved • Highlighting someone (group or individual) who has received a grant from Cash for Kids • Encouraging people into regular giving to become champions of Cash for Kids • Promoting the next big fundraiser • Asking listeners to apply for a grant • Educating the audience about Cash for Kids • Engaging the audience to participate via t

Many local companies including Lainston House hotel, Thorntons solicitors, TS Pro.

Firmly positions clients as a caring brand and actually makes a real difference to the communities you operate in. This is a companies chance to be seen to be giving something back as well as marketing their business.