Getting the most out of Christmas sales strategy means reaching the right customer, at the right time, with the right message.
Demographics, purchase history or browsing preferences might be your segmenting norm, but at VisualDNA, they lead with personality - and it's vastly more effective. Their customer segments are grounded in the science of psychology, the 'Big 5' personality model, and the answers of 40m psychometric quiz-takers.
These Christmas customer segments allow for more effective campaigns, media targeting, identifying who your best customers are this Christmas, optimising publisher CPMs, CRM strategy or maximising customer lifetime value. Personality is a stable, constant baseline in people's lives - it determines someone's natural propensity towards an activity, product or brand. VisualDNA folds personality insight into demographic and contextual understanding, resulting in a three-dimensional view of who customers are, what will engage them - and why.
From their taxonomy of over 900 segments, they have specifically identified those that would communicate to certain Christmas shopper profiles. These consist of both psychographic and interest / behavioural segments and allow you to ensure you reach the right customer with the right message this Christmas. The customer segments consist of: The Last Minute Grabber; The Early Bird; The Online Whizz Kid; The Bargain Hunter; Family Shopper; and The Bohemian. Please download the attachment for more information on these segments.
Used by all the major agency groups and their trading desks, as well as independent trading desk and the majority of the UK's leading advertising brands. Their data is available through all the leading demand side platforms.
Less media waste, higher CPMs, lower CPAs, and unrivalled relevance in reaching the right customers with the right message at the right time this Christmas.