This idea is archived

Closer Magazine - Tgt 1.1m 25-44 women with bounds ins

Provided by Bauer Media
Closer 540,000 copies per wk is a hybrid of tabloid news, celebrity and real-life stories, and a weekly dose of glamour.

Tell us about the Opportunity / What is it?

Bound ins are used regularly in Closer. These are leaflets, booklets, or anything (dependant on editorial approval) bound in to the magazine, creating stand out. Often used to educate about a new release, list events, coupons etc

What is the Marketing Objective?

Bound ins enables you to create stand out in a saturated women's market. To give consumers some value (something potentially of relevance and of use to them), as well as awareness specific to campaign objectives (could be an event, brand, new launch or release)

How does it work?

We can (although not always necessary) work with a client and or agency to create the material they wish to bind in to the magazine. Once accepted by the printers (these need to be spec specific) they can run in any available issue. The consumer will be able to pull the bound in out of the magazine to keep for reference or read through it whilst it is still in-situ. This tends to work well when targeting older mums with kids, as they often like to pull things out to keep as reference for ideas for the family or treats for themselves.

Who's used it in the past?

A vast list of clients from the beauty industry to television channels (E4). Any one can use it, it's not brand/category specific but a great opportunity for any brand or product.

Features / Benefits

Closer is the only weekly magazine that combines a compulsive news agenda with women's glossy packaging. Editorially, Closer speaks to women in a very responsible, caring way and is much less caustic than any other weekly magazine. Closer offers a one-stop value for money package with everything under one roof! Closer was the first of its kind (combining the best of the celebrity market gossip with the best of the traditional weekly market real life) it is 3rd in the celebrity market and out sells all the traditional weeklies.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1.1 million 25-44 women BC1,C2
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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