Commercial Partnership Opportunities with Leeds United FC

Provided by Leeds United
An opportunity to partner with a Top 10 club (in fanbase) across all channels in our mission to regain Premier League status.

Tell us about the Opportunity / What is it?

The Club is larger than many Premier League clubs in terms of scale and is currently on top of the Championship and tipped for promotion. Under new ownership and investment from the San Francisco 49 ers, brands such as Deliveroo and Uber are now partnering with the club which is widely recognised for innovation.This is not just a media opportunity to target the UK and global football audience but is a chance for brands to partner in a forward thinking club who have invested in digital assets in preparation for Premier League and European Football.

What is the Marketing Objective?

The club can create visibility in the UK and overseas and delivers eyeballs across all channels, including national TV where games are watched by over 500,000 individuals on SKY. the fanbase estimate is over 1m and these fans are unrivalled in terms of their commitment and loyalty. Leeds is a major conurbation, enjoying rapid growth.Leeds United is the biggest brand in the City and still number one in Yorkshire in terms of attendees. The club is keen to partner with brands who wish to connect with this audience across our digital channels (app, LUTV, website and social).

How does it work?

There is a comprehensive suite of assets and options both online and off-line that we tailor to a brand's specific requirements and budget across the season for each year of the partnership.

Who's used it in the past?

LUFC has enjoyed partnerships over the years with leading brands such as Coca-Cola, Heineken, HP, Nike and Nestle. However, it is the new partners such as Deliveroo and Uber that are now attracted by the turnaround opportunity and the value of a partnership based on non-Premier League pricing for a Premier League audience.

Features / Benefits

LUFC is a once club city. Leeds is a key city for you either B2C or B2B (many leading companies are based in Leeds) there is very little wastage for a male target audience.. LUFC is a major news story within football with a new "world class" manager. The club will celebrate it's 100 year anniversary in 2019. Brands can reach larger UK audiences than at least 10 of the Premier League clubs for a significantly lower cost per 000. Brands have the opportunity to be alongside the likes of Deliveroo and Uber as the Club aims to return to the pinnacle of English Football.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kAnnually delivers 1m attendees, 5m UK live TV viewers
All adultsMale
C2
LOCAL MEDIA / NATIONAL
LOCAL MEDIA / REGIONAL
NON-TRAD OUTDOOR
ONLINE
OUTDOOR
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions, GLOBAL, INTERNATIONAL04 Sep 18 - 31 May 19BUILD AWARENESSEVENTS
PRODUCT PLACEMENT
SPONSORSHIP / SPORT
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