This idea is archived

Cost effective radio opportunities over the Valentines period

Provided by Bid4Spots UK
Valentines Day - reach more men, more efficiently, using unsold radio airtime!

Tell us about the Opportunity / What is it?

Bid4Spots is an online platform which allows advertisers to buy unsold radio advertising for the following broadcast week - in this case the week prior to Valentines Day. The advertising requirements are uploaded online, including the target demographic (Males 18+, or a tighter demographic if desired), the required dayparts, frequency requirements, and the maximum price the client would like to pay. All of the stations which fit the client's criteria are invited to the auction to bid against each other for the advertising budget.

What is the Marketing Objective?

Direct Response or Brand Awareness

How does it work?

Bid4Spots can be tailored to fit different clients' needs. The system uses RAJAR data (radio audience information) to filter the stations against your demographic, so the system will calculate which stations are hitting Males 18+ most efficiently for you. It can work on a local, regional or national level. As long as we can get a few stations in your area invited to the auction to create the bidding then it will work for you. We can adjust the size of the auction area to take into account budgets, so we can work from as low as £500 on a local level, going up to much.

Who's used it in the past?

We have had many clients who you would regularly hear on the radio, including clients within the online retail, financial sector, online gaming, auto and more. Please get in touch with us for more information and case studies.

Features / Benefits

If you are using other media for your campaign, Bid4Spots is an efficient way to add a bit of radio to your campaign and complement your other activity. If you have scheduled airtime planned on one or two stations, Bid4Spots is an easy way to add some weight to this and get on some more stations in an efficient manner. We have also had some successful online retail campaigns where clients have used no other media at all, and used Bid4Spots to drive response to web. You always set the maximum price that you want to pay and the stations bid this price down.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMales 18+
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions01 Feb 10BUILD AWARENESS
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