Bid4Spots is an online platform which allows advertisers to buy unsold radio advertising for the following broadcast week - in this case the week prior to Valentines Day. The advertising requirements are uploaded online, including the target demographic (Males 18+, or a tighter demographic if desired), the required dayparts, frequency requirements, and the maximum price the client would like to pay. All of the stations which fit the client's criteria are invited to the auction to bid against each other for the advertising budget.
Direct Response or Brand Awareness
Bid4Spots can be tailored to fit different clients' needs. The system uses RAJAR data (radio audience information) to filter the stations against your demographic, so the system will calculate which stations are hitting Males 18+ most efficiently for you. It can work on a local, regional or national level. As long as we can get a few stations in your area invited to the auction to create the bidding then it will work for you. We can adjust the size of the auction area to take into account budgets, so we can work from as low as £500 on a local level, going up to much.
We have had many clients who you would regularly hear on the radio, including clients within the online retail, financial sector, online gaming, auto and more. Please get in touch with us for more information and case studies.
If you are using other media for your campaign, Bid4Spots is an efficient way to add a bit of radio to your campaign and complement your other activity.
If you have scheduled airtime planned on one or two stations, Bid4Spots is an easy way to add some weight to this and get on some more stations in an efficient manner.
We have also had some successful online retail campaigns where clients have used no other media at all, and used Bid4Spots to drive response to web.
You always set the maximum price that you want to pay and the stations bid this price down.