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Create an On Air and Online promotion

Provided by Absolute Radio
Create brand awareness and listener interaction for your brand within the body of Absolute Radio shows.

Tell us about the Opportunity / What is it?

Every month around half a million people use - delivering up to 8 million page impressions. It's not just a radio station website; is a destination in its own right, offering users the chance to view a variety of unique and exciting content. The promotions department will come up with a short-term creative and engaging solution that will create brand awareness and listener interaction for your brand within the body of our shows.

What is the Marketing Objective?

Create engaging content that raises brand awareness and encourages listener interaction.

How does it work?

Promotions are a powerful marketing tool, communicating key client messaging within the stations output through a subtle and entertaining sell, personally delivered by the presenters themselves. We'll create a microsite dedicated to your brand which will have homepage presence forwarding traffic. The site will include editorial endorsement of the brand, images and logo, prize details and links to client website.

Who's used it in the past?

Previous clients include Norwegian Cruise lines and Ski & Snowboard Show, who gave our listeners the chance to win a fantastic ski holiday in Claviere, plus bundles of tickets to their show.

Features / Benefits

A cost effective way to promote your brand on-air and online - pre-recorded trails will run across all shows driving listeners to go online to a dedicated microsite where they can win a prize. Online the microsite will have client images, logo, product information as well as the competition details.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 1.4 million adults with a frequency of 3.5 OTH
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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