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Creative Works Research - Magazine creative effectiveness

Provided by Bauer Media
Creative Magazine Advertising Delivers Effective Results.

Tell us about the Opportunity / What is it?

Advertorials are widely used to increase engagement with readers and to get across a depth of communication not always possible with display advertising. But how effective are they at doing this?

What is the Marketing Objective?

The last significant study into creative effectiveness was ICE in 1999. Since then a lot has changed. In todays cluttered marketplace it is increasingly difficult to achieve standout. Consumers are increasingly media savvy, cynical and harder to reach. Could advertorials provide the solution?

How does it work?

The research was carried out over a period of 10 months. Creative Works proves that advertorials deliver effective results and quantifies this effectiveness. It also demonstrates that Bauer knows how to design the best advertorials.

Who's used it in the past?

Bespoke research opportunities are avaliable.

Features / Benefits

Please check out the Insight section on for the Creative Works Presentations. Advertorials generate a high brand awareness. Advertorials are effective at influencing purchasing consideration. Advertorials are more effective at changing brand perceptions than display advertising. Readers are more likely to stop and read advertorials than display advertising. Readers perceptions of advertorials are really positive but there are definate terms of engagement.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details15-44 year old adults.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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