Advertorials are widely used to increase engagement with readers and to get across a depth of communication not always possible with display advertising. But how effective are they at doing this?

The last significant study into creative effectiveness was ICE in 1999. Since then a lot has changed. In todays cluttered marketplace it is increasingly difficult to achieve standout. Consumers are increasingly media savvy, cynical and harder to reach. Could advertorials provide the solution?

The research was carried out over a period of 10 months. Creative Works proves that advertorials deliver effective results and quantifies this effectiveness. It also demonstrates that Bauer knows how to design the best advertorials.

Bespoke research opportunities are avaliable.

Please check out the Insight section on baueradvertising.co.uk for the Creative Works Presentations. Advertorials generate a high brand awareness. Advertorials are effective at influencing purchasing consideration. Advertorials are more effective at changing brand perceptions than display advertising. Readers are more likely to stop and read advertorials than display advertising. Readers perceptions of advertorials are really positive but there are definate terms of engagement.