Premier Sport is the largest UK coaching body within schools. It sees over 200,000 children per week within schools through-out the UK. Brand Ambassadors include Lawrence Dallaglio and Duncan Goodhew. We are looking for an overall title sponsor of the Premier Sport School Programme, but also have lots of tactical opportunities for brands who wish to target children 5-11 or their parents.

Brand Awareness Sampling & trial CSR Encouraging a healthy & active lifestyle Community Interaction

Opportunity to get close through brand association to hundreds of thousands of children 5-11 and their parents.

Chewits are current sponsors of the Chewits Premier Sport Holiday Courses This involves sponsorship of the holiday courses with 140,000 children per year across the UK Activation has included branding of all the courses, creation of heathly tip cards, creation of a microsite (www.chewitspremiersport.org) media partnerships giving away 3,000 free holiday courses and the use of Lawrence Dallaglio to promote the scheme.

The biggest & most professional grassroots coaching company with schools. Being able to access Primary Schools through presence every day of the school year, and during holidays. Nowhere else can a brand access 1) the number of children & their parents and 2) do it nationally.