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Daily Mirror - Your Life - Editorial Sponsorship

Provided by Reach Plc
Sponsorship - The opportunity to capitalise on brand synergies between a commercial partner and Daily Mirror Female editorial

Tell us about the Opportunity / What is it?

The Daily Mirror is the only national paper to have a regular daily female editorial section within it's main jacket. We're offering a commercial partner the opportunity to position their brand alongside editorial and sposnor a specific feature within Your LIfe. Typical editorial features within Your life are health, beauty, advice, cooking, diet, lifestyle, wellbeing, real life stories & reader offers.

What is the Marketing Objective?

Matching the core brand values of the Daily Mirror, i.e. campaigning, credible, challenging, & caring we aim to construct a promotion that will be tailored to answer independent marketing needs. Your Life can provide the ideal environment to have a daily conversation with female readers within a relevant environment.

How does it work?

It works by understanding & supporting our clients needs. We can work with you to create a partnership that offers a sympathetic brand presence that will encourage maximum reader interaction.

Who's used it in the past?

A recent tie up with Bisto complimented their broadcast strategy of encouraging families to get together around the dinner table. The campaign values fit perfectly with Your Life, so together the Daily Mirror campaigned to get more readers to spend time together for a family mealtime. We asked readers to tell us their story and rewarded the best ones by printing theres in Your Life and awarding them a holiday together. Challenge us to come up with a solution to your marketing needs.

Features / Benefits

Create a daily dialoge with betwen your brand and up to 2 million women, via a relevant and targeted medium.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kUpto 1,911,000 Women and 1,628,000 Female Main shoppers
25 - 34
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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