As DCM heads to a digital future, there is now an opportunity for local businesses to use cinema on a local basis
As DCM heads to a digital future, there is now an opportunity for local businesses to use cinema on a local basis, the traditional barriers to entry have now been removed providing flexible lead teams, targeted locations, and cost effective production costs. DCM Local will initially be available in the Guildford, Kingston, Croydon and Stratford areas and rolled out across the South East region this autumn.
Create deep engagement with your brand message with a unique captive audience.
We are launching a dedicated "DCM Local" branded break specifically for local businesses located at the beginning of the adreel. Local businesses can buy specific sites and run packages of advertising across multiple screens on a 2 week basis from £1,500. In conjunction with our production partner Texture we can provide commercial production, our Silver package starts from £2,000, providing a digital, HD, Dolby commercial, with CAA/BBFC clearance.
Please contact a member of the DCM team for details of previous local advertisers.
Research proves that the high impact of cinema means that one exposure to an advert on cinema is as effective as multiple exposures in other media. DCM can prove that cinema can pay back in terms of ROI. Cinema has the lowest volume of ad avoiders across all media, with only 8% avoiding advertising at the cinema. Looking at this figure in the context of TV (44%), newspapers (68%), magazines (61%), DM (52%) and even radio (16%), cinema is the clear front runner.