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Digital Sponsorship of the Music Festival 2011

Provided by w00t! Media
A cross-media partnership with one of the world's most influential music sites,, at their first European festival.

Tell us about the Opportunity / What is it?

On October 28-29, Pitchfork will host its first-ever international music festival in Paris; a two-day celebration of the best in independent and underground music held at one of Paris' most iconic venues, La Grande Halle de la Villette. Making it even more special, Justin Vernon of headliners Bon Iver is hand selecting the Saturday line up and co-curating the entire event; dozens of DJ's & 20 bands are already confirmed, including Aphex Twin. This opportunity is for digital sponsorship of all UK activity, combined with presence at the event.

What is the Marketing Objective?

Sponsors will enjoy association with a true media first - the inaugural European music festival.

How does it work?

Sponsors will get a combination of unique media placements, content creation and event placements, including: MEDIA: 100% SOV across the festival site, site takeovers, co-branded sponsor ad units, iPhone App sponsorship & more. CONTENT: Exclusive full live streaming of the event, 3 bespoke behind the scenes video documentaries & more. EVENT activations can include: Pop-up shops, on-site signage, brand content capture, marketing booths, artist gifting, brand ambassadors and fan giveaways, category exclusivity and more.

Who's used it in the past?

While the European festival will be a media-first, the US festival has run for the past 7 years. partners have included American Express, Southern Comfort, Puma, Calvin Klein & Gucci among many others.

Features / Benefits

Pitchfork will support the Paris festival with an extensive media plan, all of which can feature sponsor branding - including. PR officers based in the UK and France; One-to-one social media marketing; 40 thousand hand flyers distributed by street teams in Paris; 80 thousand hand flyers distributed at major European music events; Two thousand four-color posters hung in key Paris locations; Print advertising in major UK, German and Belgian music publications; Print advertising in all major French music publications; 2 week bill-posting campaign.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAttracting 250,000 UK readers to monthly
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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