A cross-media partnership with one of the world's most influential music sites, Pitchfork.com, at their first European festival.
On October 28-29, Pitchfork will host its first-ever international music festival in Paris; a two-day celebration of the best in independent and underground music held at one of Paris' most iconic venues, La Grande Halle de la Villette.
Making it even more special, Justin Vernon of headliners Bon Iver is hand selecting the Saturday line up and co-curating the entire event; dozens of DJ's & 20 bands are already confirmed, including Aphex Twin.
This opportunity is for digital sponsorship of all UK activity, combined with presence at the event.
Sponsors will enjoy association with a true media first - the inaugural Pitchfork.com European music festival.
Sponsors will get a combination of unique media placements, content creation and event placements, including:
MEDIA: 100% SOV across the festival site, Pitchfork.com site takeovers, co-branded sponsor ad units, iPhone App sponsorship & more.
CONTENT: Exclusive full live streaming of the event, 3 bespoke behind the scenes video documentaries & more.
EVENT activations can include: Pop-up shops, on-site signage, brand content capture,
marketing booths, artist gifting, brand ambassadors and fan giveaways, category exclusivity and more.
While the European festival will be a media-first, the US festival has run for the past 7 years. Pitchfork.com partners have included American Express, Southern Comfort, Puma, Calvin Klein & Gucci among many others.
Pitchfork will support the Paris festival with an extensive media plan, all of
which can feature sponsor branding - including.
PR officers based in the UK and France;
One-to-one social media marketing;
40 thousand hand flyers distributed by street teams in Paris;
80 thousand hand flyers distributed at major European music events;
Two thousand four-color posters hung in key Paris locations;
Print advertising in major UK, German and Belgian music publications;
Print advertising in all major French music publications;
2 week bill-posting campaign.