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Target a defined customer through Harrods customer database

Provided by Harrods Media
Direct marketing to Harrods exclusive database of premium cardholders, targeted communication to a defined Harrods consumer

Tell us about the Opportunity / What is it?

Communicate directly to the Harrods Rewards cardholder, through Harrods customer relationship marketing (CRM) database. Target the Harrods consumer by specific requirements; age, gender, spending habits etc. There are a range of direct marketing opportunities, varying from postal marketing to email marketing and the opportunity to create bespoke creative campaigns.

What is the Marketing Objective?

Create direct marketing material to be sent to our rewards card holders via email and post(420,000 customers).

How does it work?

Work with Harrods media sales representative, and our CRM team to create a direct marketing campaign, that targets a very niche and specialist target audience

Who's used it in the past?

A range of clients have used this targeted marketing channel from fashion, accessories, beauty, property, food, cars, drinks. It is a fantastic opportunity for those brands that have the desire to reach the niche hard to reach Harrods clientele who actively shop within the store. It works brilliantly to introduce a new product release or branded campaign.

Features / Benefits

Communicate directly to Harrods Rewards card members, 420,000 active customers shopping in the store each year, Deliver marketing messages at a specified time. Target a defined customer base, Bespoke postal mail options, E-marketing appeals to a growing online market, E-marketing - capture people on the move at home or away, Use as a mechanism to direct consumers in the store for an event.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details420,000 customers on our CRM database
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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