Induce trial of your product through sampling across our growing network of hotels and leisure destinations.
With over 30,000 different products on shelf in the average grocery store, leading to a typical consumer receiving as many as 3,000 advertising messages a day, sample trial is one of the few ways which guarantees a brand due consideration from its target audience. With a growing network of over 350 leisure and hotel destinations (including Ski resorts, Hotels and Leisure Cruises) Brand connections Global has the capability to deliver your brand to holiday makers at a time when they are open to new experiences.
Induce trial of your products to holiday makers at a time when they are open to new experiences.
While the only reason for product sampling is to induce trial, sampling has been shown to be successful in delivering various objectives & under many situations, these include: bringing competitors users to your brand, replenishing your brands consumer base & overcoming an undesirable impression of your brand. Therefore, through utilising our location based network of leisure destinations; where studies have shown that approximately 40% of holiday makers forget to pack an element of their essential luggage, brand awareness can be increased & a positive association gained.
Previous clients include: Dove Cool Moisture, Sunsilk, Axe and Lipton Pyramid distributing their products across a variety of venues and events, such as Ski Resorts, Carnival Cruise Lines, Race weekends and our Resort & Spa Network.
Sampling provides a unique opportunity to drive trial amongst your target audiences & is one of the very few methods which guarantees brand consideration. Research indicates sampling as being the preferred way for consumers to receive a brands message: 94% of females running households felt sampling gave them a better idea of a new product than advertising & when asked, what would induce you to try a new product or brand? 73% of consumers stated product sample, while only 25% answered television advertising.