Primesight offer a fantastic range of digital formats - helping drive sales in the lead up to Christmas.
With Christmas shopping occurring earlier than ever before, it's important to reach your consumers more quickly & efficiently. Our opportunities in Glasgow Subway are perfectly positioned to communicate with shoppers on their path to purchase and our cinema advertising is effective at reaching out to those in a social & relaxed mindset ready to spend. Our roadside opportunities give advertisers great ability to reach customers on a mass scale, attracting new customers which is crucial in the build up to Christmas when people are buying for others & looking for inspiration.
Using Primesight's digital panels allows you to reach both a targeted audience and a mass audience, which is important when driving sales in the lead up to Christmas. Moreover, our screens offer a range of features - including dynamic copy and touch - which ensures that your brand remains in the consumer's mind, helping with both brand awareness and Christmas sales.
There are two main components: reaching your audience and ensuring your advertising is remembered. Primesight's digital 48 network reaches a mass audience, which increases a brand's purchase funnel and attracts new customers. Our digital panels in Glasgow reach 20% pop. in UK's second largest shopping city, and our cinema D6s can target the high foot-fall with blockbusters such as James Bond and Star Wars due for release. Memorability is ensured through dynamic copy and interactivity, with previous results showing a +273% increase in memorability when dynamic copy is used.
A range of clients across many categories including Coca-Cola, Heineken, Universal Pictures, Vodafone, Lloyds Bank, Unilever, EE, 20th Century Fox, KFC, Warner Brothers, Asda, Halifax, BT, O2, GlaxoSmithKline, Ford and E1 Entertainment, amongst many, many more.
Primesight are the only media owner to have a national digital 48 network. This provides the opportunity to reach a mass audience using clever dynamic copy. Both Glasgow subway and cinema D6s target more than 60% ABC1s - an audience with high purchasing power. Moreover, Glasgow is UK's 2nd largest shopping city, with over 300 retail shops and 3 shopping centres. Cinema has a dwell time unrivaled by any other OOH media and this combined with a relaxed consumer mindset and touch-screen technology on Primesight's digital screens leads to interaction and greater brand recall.