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Drive24: Print & on-line motors supplement in Archant titles

Provided by Archant
A comprehensive motors supplement reaching all areas of the motoring community in Suffolk and north Essex : Drive24.

Tell us about the Opportunity / What is it?

A comprehensive motoring supplement printed every week in the East Anglian Daily Times and Evening Star, as run of paper in the Advertiser Series and West Suffolk Mercury Group. Also available online as e-edition. Contains: vehicles to buy, sell or rent, dealership and motoring services listings, features, editorial, advertorial and advertising, facts, motor related classifieds, information and advice. Average daily readership: East Anglian Daily Times = 71,402, Evening Star = 41,954, Advertiser Series = 101,879, West Suffolk Mercury Group = 72,370

What is the Marketing Objective?

Provide good quality motor related content to a specific audience. Access to a targeted readership to enhance visibility to core market. Raise brand profile, engage and interact with audience. Drive traffic to websites. Sponsorship and promotional partnership opportunities. Increase market share.

How does it work?

Printed every Friday as a supplement in the East Anglian Daily Times and Evening Star and as run of paper in the Advertiser Series and West Suffolk Mercury Group. Available in print from traditional and non traditional outlets and on line via e-edition. Subscriptions to parent titles available in print and on-line. Sponsorship and promotional partnership opportunities are available to advertisers.

Who's used it in the past?

Vehicle buyers, sellers and rentals, garages, motor services, dealerships, vehicle parts suppliers.

Features / Benefits

This is a fantastic opportunity to: - engage directly with a specific audience and get to the heart of what is happening in the local motors market - Raise brand awareness - Coverage across Suffolk and north Essex with extended reach on-line - Promotion from parent and sister titles and their associated websites - Targeted advertising.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCombined readership of over 280,000 across the titles
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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