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EADT Bury St Edmunds Mercury - weekly free title for region

Provided by Archant
Weekly free paper covers Bury St Edmunds & nearby areas. Sister to EADT & Sudbury Mercury. Opportunities also available online.

Tell us about the Opportunity / What is it?

Weekly printed title covering the Bury St Edmunds area with online e-edition. News editorial and advertising with a local focus. Features and information about the area, activities and events. Contains jobs, homes and drive pages also sport, travel, classifieds, offers and added value opportunities. ABC J-J '10 24,162.

What is the Marketing Objective?

Provide a good quality summary of news, features and events for the area. Promotion, competition and offer opportunities. Raise brand profile and engage with audience. Drive traffic to websites. Sampling opportunities. Data collection. Trial products. Increase market share. Joint promotion possibilities.

How does it work?

Delivered to targeted areas every week. Available at various pick up points around the area such as branch offices and designated relevant areas with online e-edition and postal subscription to print edition. Relevant event and merchandising activity. Advertisers have the opportunity to promote their brand using display and classified ads, sponsorship of various features within the title, drive traffic to websites plus sampling and product trial opportunities.

Who's used it in the past?

Local businesses, venues, attractions, colleges and schools, charities, transport, councils etc anyone who wishes to engage with the audience. National Clients with a local site.

Features / Benefits

This offers a range of coverage from features, advertisements and sponsorships and the opportunity to engage with the audience. Brand awareness opportunities with added value offers. Coverage in Bury St. Edmunds and surrounding area with extended reach via e-edition on-line. Additional promotion from sister titles and their associated websites. Benefit from promotional marketing and merchandising activity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsWeekly readers 72,370
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
LOCAL MEDIA / REGIONAL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
East All YearBUILD AWARENESS
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