This idea is archived

EAevent - weekly event guide in the East Anglian Daily Times

Provided by Archant
Full weekly 7-day event guide covering everything in the county; print in the East Anglian Daily Times plus online as e-edition.

Tell us about the Opportunity / What is it?

EAevent is a weekly printed supplement in the East Anglian Daily Times plus on-line as e-edition. EAevent is a full 7-day guide to what's on in the local area: events, sports, clubs & activities, theatre, cinema, music, dining out, DVD's, games, art & sales, dance and local attractions. Features, advertising and editorial. Competitions, offers and added value opportunities with data capture. ABC J-D '09 30,590.

What is the Marketing Objective?

Provides full, informative and entertaining content to audience. Raise brand profile, engage and interact with readership. Drive traffic to websites. Sampling opportunities, data collection. Trial products. Increase market share. Joint promotion possibilities.

How does it work?

Available as a supplement on Friday in parent title; the East Anglian Daily Times. Available in print from traditional and non traditional outlets and on-line as e-edition. promotional support from parent and sister titles. Branding presence at relevant events. Subscriptions to print and on-line parent title available.

Who's used it in the past?

Event organisers, local businesses, promoters, advertisers and sponsors, galleries, restaurants, theatres, cinemas, charities, national clients with a local site, venues, garden centres.

Features / Benefits

This offers a range of coverage from features, advertisements and sponsorships, as well as an opportunity to engage with the audience. Brand awareness opportunities with promotions and competitions with data capture available. Coverage across Suffolk and North Essex with extended reach via e-edition on-line. Additional promotion from parent and sister titles and their associated websites. Benefit from promotional marketing and merchandising activity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k71,402 average daily readership plus online audience
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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