Admedia 6 sheets at Motorway Service Areas are a highly effective national business coverage-builder. Located nationally at every one of the 131 Motorway Service Areas in the UK and positioned to reach the maximum number of business travellers. Motorway Service Areas are increasingly a hub for business meetings, with additional business services now offered at leading locations. The business audience ranges from sales reps and fleet managers to senior managers.
Admedia's 6 sheets are positioned to effectively target business travellers who visit Motorway Service Areas. Business travellers account for 65% of the total visits. Admedia National can be used by business-focussed brands in sectors such as motoring, communications and telecoms sectors to reach this huge business audience in a highly impactful way.
The business package attract advertisers such as business magazines, energy drinks, car accessories, recruitment, telecoms, insurance and internet services, plus, of course, most of the major car manufacturers. Recent users include Vodafone, Carphone Warehouse, Orange, Direct Line, Ford, Jaguar, Honda, The Economist, Jaguar, Mercedes, Siemens, BT Cellnet, Nokia, Samsung, Citroen and Reed Business.
All campaigns are fully national with 'incremental' coverage of a time-poor audience business travellers. Admedia National significantly increases the national reach of roadside 6-sheet campaigns - providing extra campaign awareness. Admedia continuously commission awareness research which have provided far stronger recall averages than high-street based campaigns.