This idea is archived

ELLE magazine searches for new generation fashion stylist.

Provided by Hachette Filipacchi (UK) Ltd
Join ELLE, The World's Biggest Selling Fashion Magazine, in the search for a new generation fashion stylist.

Tell us about the Opportunity / What is it?

As part of ELLE's commitment to new generation fashion talent, ELLE will work with a commercial partner in searching for new generation of fashion stylists. The competition celebrates ELLE's support of grass roots talent and ultimately will help launch a career in this incredibly competitive industry. An opportunity to style a fashion shoot in the British edition of the World's Biggest -Selling Fashion Magazine.

What is the Marketing Objective?

Create brand awareness and association to a huge fashion brand. Will offer fashion credibility. Offers huge PR leverage.

How does it work?

Entrants are recruited through the magazine and in-store campaign. ELLE editorial team shortlist finalists with your client. Four finalists are chosen,initially on a regional basis to ensure regional PR coverage.Interviews with the finalists about their inspirations are featured in the magazine, in conjunction with in-store events in the four regions. Each event is Jointly branded “Stylist 2007” logo. The winner gets to style a shoot to run in ELLE. In total - 8 branded pages in ELLE plus jointly branded PR and marketing

Who's used it in the past?

A similar ' Street Style' promotion was run very successfully between Rimmel & Top Shop for 3 consecutive years. We can supply a testimonial and case study upon request.

Features / Benefits

Join ELLE, The World's Biggest Selling Fashion Magazine and THE international authority on style , in the search for a new generation fashion stylist. Be seen as supporting the new generation talent in the UK and secure your brand huge credibility in fashion over a sustained period of time. This provides you with the opportunity to support your brand on both a national and regional basis with the potential for product sampling and in store customer experiences.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kElle readership of 787,000
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service