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Engage Travellers Through Creative Media Partnerships With Ink

Provided by Ink
High-impact, integrated campaigns via the world's leader in award winning inflight and travel magazines.

Tell us about the Opportunity / What is it?

Ink specialise in connecting with travellers at every stage of their journey. Inflight magazines, boarding passes, itineraries, confirmations and airline/airport events make up the multiple platforms that brands use to tap into Ink's reach of 42,390,000 commercial and business passengers per month.

What is the Marketing Objective?

Take advantage of this unique opportunity to achieve multiple objectives. Build brand awareness and raise engagement levels through a creative, exciting, and highly visible medium. Strengthen brand alignment in a customised setting. Communicate brand identity and heritage through detailed editorial profiles.

How does it work?

Ink publications regularly feature in-depth brand coverage as part of their editorial line-up. The publication's in-house agency Ink Tank produce high impact units with lenticular, die-cut and gatefold creative for partner brands. Brands also receive bespoke display advertising. Editorial sponsorship is tailored to client opportunities. Partners may wish to include content in facing pages to section openers and sector exclusivity against key features. Additionally, Ink can arrange in-lounge events and more as an extension to a print commitment.

Who's used it in the past?

Michael Kors, Heineken, Coca Cola, Samsonite, and other leading brands have promoted through Ink publications.

Features / Benefits

81% of all passengers read the inflight magazine. 34% of readers have bought the products advertised in the inflight magazine. Ink provides the opportunity to reach high numbers of consumers who seek entertainment and are in a receptive state of mind. Furthermore, Ink's portfolio of 29 magazines offers great flexibility for editorial sponsorship across all sectors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach Travellers all year round.
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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