Bet365 used FreeWall Triple Play technology to increase deposits with CTR's of 1.5%
Bet365 were looking to increase the number of account acquisitions and deposits during the Champions League.
To encourage football fans to sign up and/or deposit sums into their Bet365 account, whilst achieving great engagement and CTR rates.
Utilising FreeWall® Triple Play and an engaging survey style question on the targeted audience of Haymarket's FourFourTwo to drive DR. The Bet365 FreeWall® was a layered experience, seamlessly delivering 3 high impact formats for the price of 1: i) the in-stream Bet365 ad ii) a related survey style question to engage the reader iii) a tailored kicker image at the bottom of article containing the odds of the selected team as well as a clear call to action to "Place a bet now". FreeWall® was frequency capped to 1 ad unit per user per month.
Bet365 and FreeWall® achieved engagement rate of 29.29% (industry average 2%, according to DoubleClick) and Click-through rates of 1.5% (industry average 0.1%, according to DoubleClick).
FreeWall's rapid deployment meant ads could be updated in real time, in response to upcoming matches and changing odds.