This idea is archived

Evening Star: evening daily for Ipswich, Felixstowe & Stowmarket

Provided by Archant
Print & Digital for Ipswich & area. Campaigning & local: features, promos, motors, jobs, homes & more. Bumper Friday edition.

Tell us about the Opportunity / What is it?

The Evening Star is a daily printed title covering Ipswich, Felixstowe and Stowmarket and surrounding areas with an online e-edition. News and editorial led with a local focus. The Evening Star is bright and campaigning with features about the area, activities and events. Bumper Friday edition includes Homes, Jobs and Motors supplements. Competitions, offers, added value opportunities, promotional activity and data capture are all available within the publication. ABC J-J '10 15,413.

What is the Marketing Objective?

Provide relevant and interesting content to the audience. Raise brand profile, engage and interact with our readership. Drive traffic to websites. Sampling opportunities. Data collection. Trial products. Increase market share. Joint promotion possibilities.

How does it work?

The Evening Star is available in print & on-line from traditional & non traditional outlets & on-line as e-edition. Promoted by various merchandising activities such as in store promotions, at events & with layered sales at relevant paid for opportunities. Subscriptions to print & on-line products available. Advertisers have the opportunity to promote their brand with display and classified ads, sponsor various features with the publication, run promotions, competitions, capture data, drive traffic online as well as advertise product or service via our online e-edition.

Who's used it in the past?

Local businesses, venues, attractions, colleges and schools, charities, transport, councils etc anyone who wishes to engage with the audience. Suitable for national clients with a local site.

Features / Benefits

This offers a range of coverage from features, advertisements and sponsorships and the opportunity to engage with the audience. Brand awareness opportunities with promotions and competitions with data capture available. Coverage in Ipswich, Felixstowe, Stowmarket and surrounding areas with extended reach via e-edition on-line. Additional promotion from sister titles and their associated websites. Benefit from promotional marketing and merchandising activity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details41,954 average daily readership + online edition
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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