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Event Partnership - Friends Festive

Provided by Sky Media
The ultimate event for Friends fans returns at Christmas! FriendsFestive celebrates moments from everyone's favourite show!

Tell us about the Opportunity / What is it?

Due to 2019's sell out success, FriendsFestive is parking up its sleigh in a brand new city (Blackpool) so there's even more dates up for grabs! FriendsFestive's usual London location is back and better than ever too - Blackpool Winter Gardens: 5-19th Nov 2021 and London Truman Brewery: 25th November - 19th December 2021. The tour includes: Recreation of key sets & real props from the show! Photo opportunities to recreate iconic winter scenes. Exclusive FriendsFestive merchandise for sale. Festive food stalls & cocktails for sale. Episodes played on a large, indoor screen.

What is the Marketing Objective?

Brands can capitalise on the ongoing love fans have for Friends, by partnering with this sell-out event to create a bespoke media campaign.

How does it work?

Partnership Opportunities - Tailored airtime package across Comedy Central and other Viacom channels. License to promote association with FriendsFestive. Associated event partner branding -3 0" Spot playing out on the main screen - Branding on the 'step and repeat board' during launch night. Logo on FriendsFest website. 5 x pairs of VIP tickets (distribution is the decision of the brand). Bespoke on-the-ground activation opportunities* e.g. retail trading, photo booth, digital scratch cards, GIF creators.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
London, West05 Nov 21 - 19 Dec 21BUILD AWARENESSEVENTS
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