Engage with and gather contact data on 150k ABC1 men and women aged 25-45 through Tough Mudder and Mudderella
A unique opportunity to gain unprecedented positive engagement with an ABC1 demographic
All official photos hosted on sponsor website/ Facebook tab
- Data capture option to allow access
- 12,391 unique visitors and 64,287 total page views in recent TM test
Sponsor logo on every official photo downloaded and shared/ printed by participants (6-10 per participant, average 16k participants per event)
- 11,327 unique downloads and 902,250 impressions generated in recent test with 1 Tough Mudder event
- Sponsor recognised in Facebook comments organically
Data collection while maintaining positive engagement with the brand, brand awareness, promotion of products/ services
- Emails sent to all participants post event (average 16k per event) branded with sponsor IP and with opportunity for sponsor promotion within email to database
- Click through to sponsor Facebook/ webpage to see 6-10 photos of each participant, stored according to their bib number
- Photos stored behind data wall, requiring participants to enter email/ like sponsor Facebook to see photos
- All photos downloaded/ shared watermarked with sponsor logo
Opportunity to collect 16k average email addresses per event while retaining positive feedback on brand from participants.
Exceptional reach for brand awareness and positive messaging.