This idea is archived

Exceptional digital engagement opportunity

Provided by Tough Mudder
Engage with and gather contact data on 150k ABC1 men and women aged 25-45 through Tough Mudder and Mudderella

Tell us about the Opportunity / What is it?

A unique opportunity to gain unprecedented positive engagement with an ABC1 demographic All official photos hosted on sponsor website/ Facebook tab - Data capture option to allow access - 12,391 unique visitors and 64,287 total page views in recent TM test Sponsor logo on every official photo downloaded and shared/ printed by participants (6-10 per participant, average 16k participants per event) - 11,327 unique downloads and 902,250 impressions generated in recent test with 1 Tough Mudder event - Sponsor recognised in Facebook comments organically

What is the Marketing Objective?

Data collection while maintaining positive engagement with the brand, brand awareness, promotion of products/ services

How does it work?

- Emails sent to all participants post event (average 16k per event) branded with sponsor IP and with opportunity for sponsor promotion within email to database - Click through to sponsor Facebook/ webpage to see 6-10 photos of each participant, stored according to their bib number - Photos stored behind data wall, requiring participants to enter email/ like sponsor Facebook to see photos - All photos downloaded/ shared watermarked with sponsor logo

Who's used it in the past?

Under Armour

Features / Benefits

Opportunity to collect 16k average email addresses per event while retaining positive feedback on brand from participants. Exceptional reach for brand awareness and positive messaging.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k902250 impressions per event, 7 events available
25 - 34
35 - 44
All Genders
LocationTimingsMarketing ObjectiveOpportunity Type
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