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Exclusive opportunity to sponsor Kimberley's Jeans on Sky1 HD

Provided by Sky Media
Girls Aloud singer Kimberley Walsh, takes a journey to reveal the truth about jeans. Opportunity to reach 16-34 year old women.

Tell us about the Opportunity / What is it?

Girls Aloud singer Kimberley Walsh is a Denim Diva! In this film, Kimberley is going on a journey to reveal the truth about jeans, the most universal item of clothing in the world; their history, evolution, why we love them so much and most importantly for Kimberley, what really makes a good pair! Meeting designers, celebrities, fashion experts, multi-millionaire jean moguls and ordinary women, she'll go on a global journey travelling to factories and fashion houses. Yes, this is an immersive journey that gets to the heart of the money-spinning jean industry.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand and associate your brand with women aged 16-34.

How does it work?

The series will air on Sky 1 and Sky 1 HD over 1 x 60' show , starting 16th June 2010 at 21.00, plus repeats on Sky1/ Sky2. The sponsor will receive 2 x 15 seconds opening and closing credit plus 10 x 5 second break bumpers per show. There is also the opportunity to extend the sponsorship online onto the Sky1 site to create further engagement for the brand and also a direct response mechanic.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Benefits to sponsor include: - Girls Aloud's Kimberley Walsh's huge star status will ensure mass viewing - The show resonates strongly with young, female and family audiences - Will appeal to nation's insatiable desire for reality and celebrity - Association with award winning entertainment channel Sky1 - Multi-platform distribution including Sky Anytime and Sky Player - Simulcast in amazing high definition on Sky1 HD - Branded cross network promo campaign to support shows

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsDelivers over 1m women (305k women 16-34)
16 - 24
25 - 34
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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