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Exclusive opportunity to sponsor SPY on Sky1 HD.

Provided by Sky Media
Sky1 HD is proud to announce the arrival of brand new comedy show, 'Spy', exclusive to the UK.

Tell us about the Opportunity / What is it?

SPY, on Sky 1 HD, is the story of Tim, a single father trying to win back the respect and affections of his precocious nine year old son, Marcus. In the hope of proving that he is not a complete loser, Tim quits his dead-end job but his life changes when he is accidentally recruited as a trainee spy for MI5. SPY is created and written by Simeon Goulden (The Armstrong & Miller Show, Secret Diary Of A Call Girl) and it will be produced by Margot Gavan Duffy (The Vicar Of Dibley).

What is the Marketing Objective?

Create a unique association with great comedy content on Sky 1 HD.

How does it work?

Sponsorship shall include opening credits of 15 seconds, 2 breaks bumpers of 5 seconds per centre break (there are normally 3 centre breaks per 1hour show) and a closing credit of 15 seconds. SPY is due to air in October 2011. Scheduling shall include 6x30 minute episodes, Plus repeats on Sky1 and Sky2 and any showings on Sky Anytime and Sky Player. The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. An online opportunity with the popular Sky1 website is also available.

Who's used it in the past?

Please contact Sky Media for further details.

Features / Benefits

This brand new comedy sitcom exclusive to Sky1 HD will be Integrated as part of the new Friday Night Comedy Zone. With a well known British cast from award winning television series' this opportunity provides an ideal opportunity for brands targeting adults of all ages. Simulcast on Sky1 HD, allowing 4 times better picture quality will also gain your brand an association with award winning entertainment channel Sky1.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach an audience of 943,000 adults aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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